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"Are you referencing red hat?"
"Not at all. A fez might be a hat but not every hat is a fez! We are referencing Seth Godin's Big Red Fez."
- IT is a hat, for some it might be a red one, for others it is a blue one or it even comes in a four-colored flavor.
- A big red fez symbolizes successful marketing by digital means.
& Red Fez is all about combining IT and Marketing.
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