&66/ Essential Reading: Michael E. Porter

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Michael E. Porter fits into the strategy content discipline of strategic management:

  • Strategy content: What? - Porter
  • Strategy context: Where? - Andrew Pettigrew
  • Strategy process: How, who, and when? - Henry Mintzberg

His main publications are "Competitive Strategy" (1980) and "Competitive Advantage" (1985) and he developed or applied the following concepts:

  • 5 forces analysis: Threat of substitute products, threat of the entry of new competitors, intensity of competitive rivalry, bargaining power of customers, bargaining power of suppliers
  • Strategic groups
  • Value chain
  • Generic strategies: Cost leadership, differentiation, and segmentation
  • Positioning: Variety based, needs based, and access based market positions
  • Business clusters: Geographical cluster, sectoral cluster, horizontal cluster, and vertical cluster

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