&61.b/ Just Found: The Long Tail Again

Found last week on tompeters!, this week on sethgodin.com: The Long Tail. We are on to something ;)

Seth gives a good summary of the new business world mechanisms enabling to be profitable at the very right end of the curve:

1. "Online shopping gives the retailer the ability to carry a hundred times the inventory of a typical retail store.
2. Google means that a user can find something if it's out there.
3. Permission marketing gives sellers the freedom to find products for their customers, instead of the other way around.
4. Digital products are easy to store and easy to customize.
5. Digital technology makes it easy to customize non-digital goods".

Read Seth Godin!