Press release from the Kelsey group: "Among the report’s findings is that the Internet’s share of auto advertising dollars on a global basis will grow from 5 percent in 2007 to 13 percent in 2011. During the same period, traditional classifieds’ share is expected to decrease from 14 percent to 10 percent and newspapers’ share is expected to decline from 17 percent to 14 percent."
AdAge: "Kelsey Group estimates automakers' 2008 U.S. ad spending will be flat or down slightly. CEO Neal Polachek said carmakers will shift more dollars online and to out-of-home, with declines in TV, magazines, newspapers and direct mail."
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