&140/ Watch to Be Inspired: Running Huge Focus Groups to Find Customers' Truest Tastes

Citing TED.com:

• The talk. "ATipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce—and makes a larger argument about the nature of choice and happiness."
• The speaker. "Malcolm Gladwell searches for the counterintuitive in what we all take to be the mundane: cookies, sneakers, pasta sauce. A New Yorker staff writer since 1996, he visits obscure laboratories and infomercial set kitchens as often as the hangouts of freelance cool-hunters—a sort of pop-R&D gumshoe—and for that has become a star lecturer and bestselling author."

TED 2004, Malcom Gladwell. View the talk!