I am unassertive on why I want to blend those two - but I have to; a right brain thing.
Bruce Nussbaum reflects on the Tata Nano again and it's inclusive innovation, frugal engineering, frugal Indian business model innovations.
Whereas Seth Godin argues against brand management - to be replaced by tribe management.
Ok, so where is the connection?
Is it the tribal manager using inclusive innovation to stay close to the tribe. I really don't know ...
But one thing at least is obvious to me: Branding is dead, long live tribing!
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