Phase 1 (November 7): An official announcement by a Microsoft spokesperson. Phase 2 (November 9): The whole online press and blogosphere cite and recite the announcement. Phase 3 (November 10): Enter the comedians and tale-tellers. Phase 4 (November 11): Time for outlook and analysis. Phase 5 (November 21): Stuart Scott is hired by Taylor, Bean & Whitaker Mortgage. Phase 6 (Mid of December): Something happened around here that we seem to have missed. Compare the charts below.
Phase 7 (January 17): Microsoft replaces CIO Stuart Scott with the former Walt Disney CIO Tony Scott.
Follow the ripples in the number of posts below. Posts that contain Stuart Scott CIO per day for the last 30/ 180 days - the upper diagrams being screenshots as of November 22.
Compare ZDNet All about Microsoft!
[Update 9:20 PM: We seem to be reinventing the wheel!
I just came across news around Bobby Fischer's death in the NZZ and being linked to the Google Trends I realized: This is exactly what we were trying to do with the Stuart Scott bubble experiment.
So, the news is: (1) Looking at bubbles and ripples exists already - it's called Google Trends. (2) Nevertheless "Stuart Scott CIO" did not work with Trends - maybe a Microsoft CIO rates below a company-defined importance threshold from a Google perspective."]
Get the 
Comments by DISQUS