&200/ IT for the CEO in a Nutshell: Web 2.0

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D70-2006-01-05-135455

In September 2005, Tim O'Reilly looked back at the bursting Web 1.0 bubble, and defined what was thereafter known as Web 2.0 - every single e-marketing pitch riding that wave now. Make sure to have read the initial article once.

The principles:

  1. The Web As Platform. Web 2.0 doesn't have a hard boundary, but rather, a gravitational core. You can visualize Web 2.0 as a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core.
  2. Harnessing Collective Intelligence. Network effects from user contributions are the key to market dominance in the Web 2.0 era.
  3. Data is the Next Intel Inside. This fact leads to a key question: Who owns the data?
  4. End of the Software Release Cycle. Operations must become a core competency. Users must be treated as co-developers.
  5. Lightweight Programming Models. Support lightweight programming models that allow for loosely coupled systems. Think syndication, not coordination. Design for "hackability" and remixability.
  6. Software Above the Level of a Single Device. This is one of the areas of Web 2.0 where we expect to see some of the greatest change, as more and more devices are connected to the new platform. What applications become possible when our phones and our cars are not consuming data but reporting it?
  7. Rich User Experiences. DHTML, Ajax, AIR, Mesh ...

And by example:

Web 1.0   Web 2.0
DoubleClick —> Google AdSense
Ofoto —> Flickr
Akamai —> BitTorrent
mp3.com —> Napster
Britannica Online —> Wikipedia
personal websites —> blogging
evite —> upcoming.org and EVDB
domain name speculation —> search engine optimization
page views —> cost per click
screen scraping —> web services
publishing —> participation
content management systems —> wikis
directories (taxonomy) —> tagging ("folksonomy")
stickiness —> syndication

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