&284/ Essential Slides: A 15-Minute Innovation Crash Course

By Harald Felgner on April 2, 2008 6:22 PM | View Comments

Idris Mootee summarizes thoughts on (business strategy) innovation:

"The focus of strategic innovation is NOT on technological aspects or brand aspects, but rather on the reconceptualization of the industry/ business design in order to create fundamentally new and superior customer value and/or competition positioning."