&309/ Advertising Live: The Carlsberg Tram

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Carlsberg Tram

This morning I got hold of it. The Zurich EURO 2008 Carlsberg tram (street rail). I had told you last week that it would be impossible to deduct from the Feldschlösschen image how elaborate the interior of this rolling advertising vehicle really is. Again, I didn't have my camera with me today - as a result image quality is limited by my cell phone.

The street rail passing by. A pretty standard body colored according to the Carlsberg CI:

Carlsberg Tram

Getting on the rail you notice that every little detail has been changed. Glass panes:

Carlsberg Tram

Bins and covers:

Carlsberg Tram

Walls:

Carlsberg Tram

Carlsberg Tram

Life-size player images:

Carlsberg Tram

Carlsberg Tram

Carlsberg Tram

The overhead advertising bands have been illuminated - the rail is darker than usual due to the partially painted windows:

Carlsberg Tram

The ceiling depicting several pitches:

Carlsberg Tram

And all seats have been reworked to resemble jerseys:

Carlsberg Tram

Carlsberg Tram

Amazing!

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