Stephen Collins again. "UX practitioners need to think about and deliver UX messages in terms of business and user strategy."
Some excerpts from the slide transcript: "UX should be a strategic discipline that touches all points and all layers of business!
Business about UX:
- UX is no different from BA
- UX is just a roadblock
- UX never has good news
User Strategy:
- What is the user expectation for your product?
- Are you credible?
- Or not?
- User needs considered?
- Do user needs drive the IA?
- Or is IA driven by something else?
- Do you even know?
Business Strategy:
- What's it supposed to do?
- Why?
- What problem are you trying to solve?
- Are features driven by user and business needs?
- Are business goals influencing 'brand'?
- How do business goals influence design strategy?"
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