Marketing lesson: A. If you use our product, you'll find true love, fulfillment, prosperity.
B. If you don't, you'll die.
Citing TED.com:
- The talk. "In this absorbing look at emerging media and tech history, Peter Hirshberg shares some crucial lessons from Silicon Valley and explains why the web is so much more than 'better TV.'"
- The speaker. "Hirshberg first helped bring Apple into the online services arena., then acted as strategic adviser to Microsoft, AOL and NBC. Along the way, he was CEO of Gloss.com and Elemental Software. He's built a deep understanding of the fundamentals of content production and consumption - and how they've changed, both online and off."
EG '07, Peter Hirshberg. View the talk!
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