&420/ Essential Reading: Good to Great and Built to Last

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I received a copy of Jim Collins' Good to Great during an interview here in Zurich in August. Started reading it this week ...

Excellent!! Though I suppose the English edition to be even more intoxicating - I received the German translation and German business language in comparison to English business language (power distance or ascribed status) should definitely be a x-cultural blog post here some day - I cannot let it go any more!

From Jim Collins.com: "Based on a five-year research project, Good to Great answers the question: 'Can a good company become a great company, and, if so, how?' True to the rigorous research methodology and invigorating teaching style of Jim Collins, Good to Great teaches how even the dowdiest of companies can make the leap to outperform market leaders the likes of Coca-Cola, Intel, General Electric, and Merck."

Get your copy and read! Preferably support this blog and order one of the books below:

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