Australia. Portugal. Norway. Presentations around the world. Helge Tennø on the brand new landscape, sorry, new brand landscape.
"Three main factors identify the current landscape:
1. The consumers are moving forward (have anything ever stood still?), turning into ubiquitous participants. Nokia is portraying the next generation brilliantly with their advert The 4th Screen.
2. Starting in 2006/2007 and building momentum through 2008, brands and marketers are seeing game changing possibilities present themselves. Similar in consequence to what myspace, facebook and youTube did to consumer online participation.
3. Brands missed the first wave in online advertising. Sitting on the fence while consumers embraced and taught themselves how to avoid unwanted intrusion. But now there is a second wave, and brands can leap frog the first and be at the forefront of innovation. On the same playing field as the participants."
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