Graham Brown says: "# If only we looked like this slide from your presentation
# If only our money, trust and attention were unlimited
# If only we still had 'The Pepsi Generation'
# If only we meant what we said in your focus group
# If only there weren't brands like Red Bull, Jones Soda, Threadless, Scion, Apple, Boost Mobile and Mountain Dew
# If only it was as simple as 'fun', 'cool' and 'personalization'
# If only we were all gadget crazy like you said
# If only 1% of us paid $5 a month for your product
# If only we were listening to your marketing messages
# If only those who didn't respond weren't annoyed
# If only we were spending more on mobile
# If only I didn't have Google to find your competitor
# If only being 'good' was 'good enough'
# If only agencies could take risks
# If only it was all about 'free'
# If only friends didn't text me from the movie theatre
# If only it was as easy as hiring David Beckham for your campaign
# If only it didn't matter your CEO couldn't blog
# If only we paid attention to the sponsors
# If only pissing on your brand was the answer to getting noticed
# If only we all craved a 'killer application'
# If only we didn't give the world MySpace, Facebook, Ringtones, SMS, MP3s and Filesharing
# If only we were engaged by mobile marketing
# If only Apple's success was all about the user interface and technology
# If only it was as easy as 'listening' to youth
# If only we were somehow 'different' to you
# If only we woke up thinking about your brand
# If only we were your 'connected generation'."
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