&566/ Essential Slides: Agencies as Cultural Brokers, Storytellers, and Enablers

By Harald Felgner on July 3, 2009 6:53 AM | View Comments | No TrackBacks

Tim Parsons dissects the agency model of the past:

"Brands agencies love... brands ... 'consumers' know them.
Agency does research ...
Has insight ...

Executes via media...
Everybody measures...
Brand pays agency ...
Everybody happy!

Hang on a sec."

See how the story goes! View the presentation!

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