&599/ Presentations: Cultural Dimensions According to Fons Trompenaars

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Fons Trompenaars and Charles Hampden-Turner use a framework of 7 cultural dimensions building on earlier work by Geert Hofstede:

1. Individualism/ Collectivism: Do we function in a group or as an individual?
2. Time Orientation: Do we do things one at a time or several things at once? What is the relative importance of our past?
3. Universalism/ Particularism: What is more important - rules or relationships?
4. Neutral/ Affective: Do we display our emotions?
5. Specific/ Diffuse: How far do we get involved?
6. Achieved/ Ascribed Status: Do we have to prove ourselves to receive status or is it given to us?
7. Internal/ External Orientation: Do we control our environment or work with it?

Those dimensions were part of our classroom presentations during 2004 to 2008 in Constance. Sharing with you via SlideShare, Scribd, Docstoc, and Issuu and submitting for this year's contest. View the presentation and vote!

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About this Entry

This page contains a single entry by Harald Felgner published on September 2, 2009 6:13 AM.

&598/ Browse to Be Inspired: What's Next in Marketing & Advertising was the previous entry in this blog.

&600/ Essential Slides: Social Persuasion is the next entry in this blog.

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