Helge Tennø opens a box of digital marketing activities. Seven of them.
1. People talk. They don't want to be interrupted, ...
2. People don't share stuff because they notice it, they share stuff because it's valuable.
3. People are not on one platform, they switch between several - all the time.
4. People will gladly spend a minute of their day composing and publishing their own version of the brand story, ...
5. People are more valuable owning and using your product than thinking about buying it.
6. People will watch a TV program once, maybe twice, but they will ...
7. "Imagine something remarkable!"
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