Graham Brown is virtually flooding SlideShare since he began to accelerate his Youth Research Partners venture.
"Flooding" in a positive sense, Graham!
8 case studies:
1. A T-shirt company or a design community?
2. A notebook or a badge of membership?
3. A cup of coffee or the third place?
4. Stickers or a symbol of belonging?
5. A product that kills you or a symbol of defiance?
6. Energy drink or action sports community?
7. Mobile phone or tool of peer group reinforcement?
8. A motorbike or an excuse to dress in leather and frighten your neighbors?
"People buy on emotion and justify with logic." View the presentation!
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