Seth Godin is announcing worldwide-meet-the-tribe-of-Linchpins day today.
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What is a linchpin?
Hugh MacLeod: "A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced--her role is just far too unique and valuable. And then he goes on to say, well, seriously folks, you need to be one of these people, you really do. To not be one is economic and career suicide.
No surprises there - that's exactly what one would expect Seth to say. But here's where it gets interesting.
In his best-known book, Purple Cow, Seth's message was, 'Everyone's a marketer now.' In All Marketers Are Liars, his message was, 'Everyone's a storyteller now.' In Tribes, his message was, 'Everyone's a leader now.'
And from Linchpin?
'Everyone's an artist now.'
By Seth's definition, an artist is not just some person who messes around with paint and brushes, an artist is somebody who does (and I LOVE this term) 'emotional work.'"
[Reminder at short notice: Thanks, Sebastiano, for organizing the Zurich meetup!]
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