On the distinction between corporate persona and corporate identity ...
What does it take to design an identity for an organisaton, business or brand?
KianDesignCo presents the following lesson: "PERSONA How an organisation, business or brand believes they are perceived. IDENTITY How an organisation, business or brand is perceived."
Conclusions:
- "Identities are not logo's
- Persona is dead
- Vision is critical
- Behavior is scrutinized
- Walk the talk. Top down
- Culture must be nurtured
- Brand strategy to inspire sociability
- Identity guardianship is mandatory
- Autocracy is over
- Your only as good as peoples comments
- People make all the difference"
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