Hello, my name is Harald Felgner Helge Tennø.
"The way we are making and selling design is becoming generic and confusing. One of the challenges is that design, as creativity, is described as a product, an end goal. When the fact is that neither design nor creativity is a result, it's a description of how we get there, not what we will end up with."
Not to confuse with Designing a Corporate IDentity!
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