&797/ Essential Slides: What You Need to Know About Eye Tracking

By Harald Felgner on July 30, 2010 6:57 AM | View Comments | No TrackBacks

Harry Brignull pastes a claim on his blog 90 percent of everything reading: "Experience Design, User Research & Good Old Fashioned Usability."

Good old fashioned usability.

Like it!

I stumbled upon his eye tracking presentation this week (Lisbon UXLX'10 version). Meet Harry Brignull at UX Brighton 2010 in September!

Common misconceptions concerning eye tracking--taken from the deck:


  1. "Eye tracking allows you to see what people are thinking.

  2. If there's no 'heat', users didn't see it.

  3. Eye tracking is scientific, by definition.

  4. Heatmaps are generalisable."

View the presentation! | Understand 90 percent of everything! | Visit UX Brighton 2010!

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