I have to admit this recommendation comes unread! Jim Gilmore's and Joe Pine's books are not part of own bookshelf yet. And they won't be for some time. Due to a personal moratorium on the use of any bookstore for the rest of this year I have no chance to get hold of a copy of Mass Customization, The Experience Economy, or Authenticity myself.
A library?
[Support this blog and order via the Amazon widgets below.]
Wouldn't help to mine my - estimated - 3 meter high pile of unread books first.
Is a business fake fake, real real, fake real or real fake? From commodities to goods (to commoditized goods) to services (to commoditized services) to experiences.
Watch Joe Pine at TED 2004! | And order the books now ...
Get the 
Comments by DISQUS