Whitney Hess presents the lecture portion of her workshop at UX London 2010 on SlideShare. "Improving the human experience one day at a time!"
5 case studies. Negotiation methods. Techniques for persuasion. Social proof. Keywords you wouldn't expect in a UX talk.
But Whitney is right! Often only 20% of the effort is subject matter expertise. 80% are negotiation and persuasion. View the presentation!
[Update 12:26 PM: Just received a notification for Whitney's latestfirst post on A List Apart. Quite a coincidence.]
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