In August, Jacques Bughin, Michael Chui, and James Manyika, published an update of 8 business technology trends identified by McKinsey two-and-a-half years earlier, in December 2007.
According to McKinsey 8 trends turned into 10, merging 2 of them and adding 3 new ones.
Trend #1: "Distributed cocreation moves into the mainstream."
What does that mean? And: Do you agree?