&850/ Watch to Be Inspired: A Darwinian Theory of Beauty

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"Beauty is in the Eye of the Beholder."

That's it. Plus an intense discussion on TED.com and one comment of a similar nature with O'Reilly Radar.

For me, three inspirations of the past years convene in this talk:

#1 Evolution.
#2 TED.
#3 Sachi & Lee's CommonCraft/ Epipheo/ Andrew Park's Cognitive Media style illustrations.

Citing TED.com:

  • The talk. "TED collaborates with animator Andrew Park to illustrate Denis Dutton's provocative theory on beauty -- that art, music and other beautiful things, far from being simply 'in the eye of the beholder,' are a core part of human nature with deep evolutionary origins."
  • The speaker. "Why do humans take pleasure in making art? In his 2009 book The Art Instinct, philosopher Denis Dutton suggests that art is a need built into our systems, a complex and subtle evolutionary adaptation comparable to our facility for language. We humans evolved to love art because it helps us survive; for example, a well-expressed appreciation of art can --even in modern times -- help us to find a mate. It's a bold argument to make, bolstered by examples from the breadth of art history that Dutton keeps at his fingertips."

After three decades of ever-increasing maturity in computer illustration and animation we are back to the hand-drawn visualization!

[Update 9:57 AM: I just happen to listen to an HBR IdeaCast interview from 2008 with A.G. Lafley on innovation at P&G: "We use posters! It's low-tech in a high-tech innovation world." Exactly. Like sticky notes, flip charts, scribbled wireframes, paper prototypes ...]

TED Global 2010, Denis Dutton. Meet Cognitive Media! | Navigate with O'Reilly Radar! | View the talk!

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