Willem was the first person I met hiking the venerable halls of Vodafone's Behrensbau entering the office on my first Monday morning. Long time ago.
The user experience design definition team was a fun place to work for but Willem Boijens' concept development counterpart seemed to be even more fun. It is definitely the most obscure and inspiring division within a multinational organization I ever encountered. In a positive sense!
His talk at Mobile Monday Amsterdam. Cooking this blog in a covered pan over the X-mas weekend. Solely watching the video!
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