Results tagged “Just Found”

Summarizing Jakob Nielsen's new article in his own words: "How much information is optimal? Should your website have concise or in-depth content?"

  • "If you want many readers, focus on short and scannable content. This is a good strategy for advertising-driven sites or sites that sell impulse buys.
  • If you want people who really need a solution, focus on comprehensive coverage. This is a good strategy if you sell highly targeted solutions to complicated problems."

"But the very best content strategy is one that mirrors the users' mixed diet. There's no reason to limit yourself to only one content type. It's possible to have short overviews for the majority of users and to supplement them with in-depth coverage and white papers for those few users who need to know more.

Of course, the two user types are often the same person — the one who's usually in a hurry, but is sometimes in thorough-research mode. In fact, our studies of B2B users show that business users often aren't very familiar with the complex products or services they're buying and need simple overviews to orient themselves before they begin more in-depth research."

Read the (unofficial) What if Jakob Nielsen had a blog? introduction!
Read the Alertbox article!

&61.a/ Just Found: The Long Tail

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Steve Yastrow wants to be part of the fragmented, interesting marketplace described in The Long Tail.

Steve, you already are part of that marketplace - and a Wal-Mart/ Sam's Club-only Billboard #1 does no longer challenge the new business world we live in!

I have to admit that Chris Anderson's volume is with the growing pile of 'I already had a short look, but definitely want to read it cover to cover as soon as I have time' books on my living room floor - so please correct me if I'm wrong:

My understanding of the curve was always: Products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters. Collectively.

The y-axis depicts some sort of sales or offer volume. Many products combined in the tail, i.e. the area between the curve and the x-axis can compete with a small number of bestsellers - a much narrower area in the front part of the curve. Nevertheless there will always be the high-volume record, the bestselling one movie, or the hyped author.

But: The new business world allows a low-volume/ -budget/ non-major product to start at the very right end and move to the front, e.g. by viral or seed marketing: Technology-supported global word-of-mouth.

That's good news. Don't be scared.

Read the AL.X. tompeters!! | Follow Steve Yastrow!

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In our opinion it is more a science than an art: Hyperlinking. Jeff Atwood provides 11 rules:

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Timothy Ferris (face #5 you should know) explains how to learn any language in one hour:

  • Deconstruct the language.

A must read in UXmatters concerning the core competencies of experience design:

  1. Information architecture
  2. Interaction design
  3. Usability engineering
  4. Visual design
  5. Implementation/ prototyping

Read the article!

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