Results tagged “Just Found”

&130/ Just Found: An Alien Segment


Image ©

We are used to products for, images of, and topics addressing more-or-less young people. At the edge of technology. Good-looking, agile, dressed fashionably. Which is the reason why an image of pensionbook, brought forward by Seth Godin, seems so funny/ strange/ out-of-our-world.

Step back for a moment and consider the age pyramids in the developed countries. Tom Peters is riding the wave for some years now - his recommendation: Focus your marketing on women and senior citizens. Advertising 20-year old female supermodels to young male customers might be an outdated paradigm.

Read Seth Godin!

Returning to last weekend's topic - make sure to follow all the links (comments included). Excerpts from Nick Carr (and Sig Rinde):

NC: "New wave IT analyst James Governor has written a long post that picks up on last weekend's hubbub about the sexiness (or lack thereof) of enterprise software, a hubbub that started with Robert Scoble scratching his Charlie Brown-like head, moved on to Mike Krigsman accusing Scoble of not understanding enterprise software, proceeded to see the Grandstander Known as Yours Truly coming to Scoble's defense (as I am wont to do) ...


Enterprise software seems to become a hot topic these days, stating Nick Carr: "Welcome, Mike, to my fantasy land, which is also sometimes referred to as the 21st century."

From Jakob Nielsen's Alertbox:

"One of the most important goals on an IA project is to institute a consistent user experience for two key elements: the visible navigation user interface, and the underlying — invisible — structure (where things are found on the intranet). To successfully achieve this, teams must:

  • Decide to proactively design the IA instead of letting it evolve.
  • Ensure that management supports the central IA designer's authority to provide guidance and structure to other departments' intranet work.
  • Ensure that management won't second-guess the design team and impose the awkward structures or navigational terms that individual executives happen to like."

Read the (unofficial) What if Jakob Nielsen had a blog? introduction!
Read the Alertbox article!

The Financial Times interviews Loïc Le Meur, entitling the piece Share Ideas to the Maximum. We change to Spread Ideas to the Maximum and forward the essence unmodified. Sometimes there is value-add by simply shifting context ...

"Ten rules for startup success:

  • Don’t wait for a revolutionary idea. It will never happen. Just focus on a simple, exciting, empty space and execute as fast as possible
  • Share your idea. The more you share, the more you get advice and the more you learn. Meet and talk to your competitors.
  • Build a community. Use blogging and social software to make sure people hear about you.
  • Listen to your community. Answer questions and build your product with their feedback.
  • Gather a great team. Select those with very different skills from you. Look for people who are better than you.
  • Be the first to recognise a problem. Everyone makes mistakes. Address the issue in public, learn about and correct it.
  • Don’t spend time on market research. Launch test versions as early as possible. Keep improving the product in the open.
  • Don’t obsess over spreadsheet business plans. They are not going to turn out as you predict, in any case.
  • Don’t plan a big marketing effort. It’s much more important and powerful that your community loves the product.
  • Don’t focus on getting rich. Focus on your users. Money is a consequence of success, not a goal."

Read the FT!

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