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    <title>Harald Felgner &amp; the Red Fez</title>
    <link rel="alternate" type="text/html" href="http://www.felgner.ch/" />
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    <id>tag:www.felgner.ch,2010-08-15://2</id>
    <updated>2011-05-31T21:04:29Z</updated>
    <subtitle>&quot;Are you able to cross boundaries?&quot; - A spectrum of inspirations, from international marketing to IT.</subtitle>
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type Pro 5.02</generator>

<entry>
    <title>&amp;908/ Essential Slides: What Will Launching Innovative Mobile Apps Bring to Your Business?</title>
    <link rel="alternate" type="text/html" href="http://www.felgner.ch/2011/05/908-what-will-launching-innovative-mobile-apps-bring-to-your-business.html" />
    <id>tag:www.felgner.ch,2011://2.3770</id>

    <published>2011-05-31T20:56:27Z</published>
    <updated>2011-05-31T21:04:29Z</updated>

    <summary> A Fjord week....</summary>
    <author>
        <name>Harald Felgner</name>
        <uri>http://www.felgner.ch</uri>
    </author>
    
        <category term="Business, Marketing, and IT" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="The Mobile Web" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="essentialslides" label="Essential Slides" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="fjord" label="Fjord" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.felgner.ch/">
        <![CDATA[<p><iframe src="http://www.slideshare.net/slideshow/embed_code/5653087" width="500" height="418" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p>

<p>A Fjord week. </p>]]>
        <![CDATA[<p>1. Don't reinvent<br />
2. Work with the device affordances<br />
3. Over deliver on a user need<br />
4. Be a prosthesis<br />
5. Focus on input</p>

<p><a href="http://www.slideshare.net/fjordnet/fjord-mobile-world-apps-designing-innovatibe-apps/">View the presentation!</a></p>]]>
    </content>
</entry>

<entry>
    <title>&amp;907/ Essential Slides: Different Devices? Different Functions. Different Experiences.</title>
    <link rel="alternate" type="text/html" href="http://www.felgner.ch/2011/05/907-different-devices-different-functions-different-experiences.html" />
    <id>tag:www.felgner.ch,2011://2.3769</id>

    <published>2011-05-30T19:36:34Z</published>
    <updated>2011-05-31T16:42:35Z</updated>

    <summary> This case study is a year old. Outdated? Far from it....</summary>
    <author>
        <name>Harald Felgner</name>
        <uri>http://www.felgner.ch</uri>
    </author>
    
        <category term="IA, IxD, and User Experience" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="The Mobile Web" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="christianlindholm" label="Christian Lindholm" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="essentialslides" label="Essential Slides" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="fjord" label="Fjord" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.felgner.ch/">
        <![CDATA[<p><iframe src="http://www.slideshare.net/slideshow/embed_code/3333214" width="500" height="418" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p>

<p>This case study is a year old. Outdated? Far from it. </p>]]>
        <![CDATA[<p>Christian Lindholm presented 'txtr a year ago. Different devices will create a plethora of different functions and experiences.</p>

<p>Back to my question. Outdated? No. <a href="http://www.fjordnet.com/">Ride Fjord's wave!</a> | <a href="http://www.slideshare.net/fjordnet/connected-reading-a-vision-from-fjord-and-txtr/">View the presentation!</a></p>]]>
    </content>
</entry>

<entry>
    <title>&amp;906/ Essential Slides: Next Generation Devices</title>
    <link rel="alternate" type="text/html" href="http://www.felgner.ch/2011/05/906-next-generation-devices.html" />
    <id>tag:www.felgner.ch,2011://2.3768</id>

    <published>2011-05-27T02:58:42Z</published>
    <updated>2011-05-27T03:14:07Z</updated>

    <summary> Fast forward to slide 32. In summary ... 7 insights. Fjord&apos;s Olof Schybergson on new mobility:...</summary>
    <author>
        <name>Harald Felgner</name>
        <uri>http://www.felgner.ch</uri>
    </author>
    
        <category term="The Mobile Web" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="essentialslides" label="Essential Slides" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="fjord" label="Fjord" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="olofschybergson" label="Olof Schybergson" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.felgner.ch/">
        <![CDATA[<p><iframe src="http://www.slideshare.net/slideshow/embed_code/6708302" width="500" height="418" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p>

<p>Fast forward to slide 32. In summary ... 7 insights. Fjord's Olof Schybergson on new mobility:</p>]]>
        <![CDATA[<p><em>*Elegantly simple end user solutions."</em> </p>

<p>That's it. Hard to achieve. Simple on the user's end might mean incredibly complex on your end. <a href="http://www.fjordnet.com/blog/next-generation-devices-next-generation-users">Ride Fjord's wave!</a> | <a href="http://www.slideshare.net/fjordnet/next-generation-devices-for-next-generation-users">View the presentation!</a></p>]]>
    </content>
</entry>

<entry>
    <title>&amp;903/ Advertising Selection &amp; Essential Reading: iPhone Obsessed. Photography Experiments with Apps</title>
    <link rel="alternate" type="text/html" href="http://www.felgner.ch/2011/05/903-iphone-obsessed-photography-experiments-with-apps.html" />
    <id>tag:www.felgner.ch,2011://2.3765</id>

    <published>2011-05-16T18:33:37Z</published>
    <updated>2011-05-16T19:02:46Z</updated>

    <summary> It&apos;s true. I repeatedly leave my Nikon at home and travel with an iPhone only. Although, and even although I use only one iPhone photography App regularly - Pano. And another one from time to time - TiltShift Generator....</summary>
    <author>
        <name>Harald Felgner</name>
        <uri>http://www.felgner.ch</uri>
    </author>
    
        <category term="Photography" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="The Mobile Web" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="ads" label="Ads" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="danmarcolina" label="Dan Marcolina" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="essentialreading" label="Essential Reading" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.felgner.ch/">
        <![CDATA[<p><object width="500" height="422"><param name="movie" value="http://www.informit.com/display/common/images/video_player/embedVideo_20_450_ext.swf"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.informit.com/display/common/images/video_player/embedVideo_20_450_ext.swf"  FlashVars="videotoplay=http://ptgmedia.pearsoncmg.com/imprint_downloads/peachpit/peachpit/videosampleclips/iphone_obsessed/promo_small_marcolina.mp4&BGImage=http://ptgmedia.pearsoncmg.com/imprint_downloads/peachpit/peachpit/images/iphone_obsessed/iphoneobsessed.jpg&defaultBGImage=http://www.informit.com/display/common/images/video_player/defaultBG450.jpg&buyNow=http%3A//www.peachpit.com/store/product.aspx%3Fisbn%3D0321771621&videotoplay=http://ptgmedia.pearsoncmg.com/imprint_downloads/peachpit/peachpit/videosampleclips/iphone_obsessed/promo_small_marcolina.mp4" type="application/x-shockwave-flash" allowfullscreen="true" width="500" height="422"></embed></object></p>

<p>It's true. I repeatedly leave my Nikon at home and travel with an iPhone only. Although, and even although I use only one iPhone photography App regularly - Pano. And another one from time to time - TiltShift Generator.</p>]]>
        <![CDATA[<p>Dan Marcolina, on the other hand has 47 Apps in total to present. Think of the possibilities. It's virtual lenses, virtual filters, virtual camera backs, virtual darkrooms. And a film camera. All combined and crammed into your telephone.</p>

<p>We are entering a completely new world of photography. <a href="http://www.peachpit.com/promotions/promotion.aspx?promo=138316&WT.mc">Watch the ad!</a></p>]]>
    </content>
</entry>

<entry>
    <title>&amp;889/ Essential Slides: Mobile Megatrends 2011</title>
    <link rel="alternate" type="text/html" href="http://www.felgner.ch/2011/02/889-mobile-megatrends-2011.html" />
    <id>tag:www.felgner.ch,2011://2.3750</id>

    <published>2011-02-09T20:16:30Z</published>
    <updated>2011-02-09T20:51:20Z</updated>

    <summary> Here we go! 4 views, 0 favs, 0 embeds. Hot off the press upload! An analysis of the Megatrends impacting the Mobile Industry in 2011....</summary>
    <author>
        <name>Harald Felgner</name>
        <uri>http://www.felgner.ch</uri>
    </author>
    
        <category term="The Mobile Web" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="andreasconstantinou" label="Andreas Constantinou" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="essentialslides" label="Essential Slides" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.felgner.ch/">
        <![CDATA[<p><object id="__sse6863232" width="500" height="416"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mobilemegatrends2011visionmobile-110209095522-phpapp01&stripped_title=mobile-megatrends-2011-visionmobile&userName=andreasc" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse6863232" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mobilemegatrends2011visionmobile-110209095522-phpapp01&stripped_title=mobile-megatrends-2011-visionmobile&userName=andreasc" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="416"></embed></object></p>

<p>Here we go! 4 views, 0 favs, 0 embeds. Hot off the <strike>press</strike> upload! An analysis of the Megatrends impacting the Mobile Industry in 2011.</p>]]>
        <![CDATA[<p>I haven't had time to check the deck. <a href="http://www.slideshare.net/andreasc/mobile-megatrends-2011-visionmobile/">View the presentation!</a></p>]]>
    </content>
</entry>

<entry>
    <title>&amp;887/ Essential Slides: Hands-On Mobile Web</title>
    <link rel="alternate" type="text/html" href="http://www.felgner.ch/2011/01/887-hands-on-mobile-web.html" />
    <id>tag:www.felgner.ch,2011://2.3748</id>

    <published>2011-01-31T04:31:44Z</published>
    <updated>2011-01-31T04:51:55Z</updated>

    <summary> For libraries only? Not necessarily....</summary>
    <author>
        <name>Harald Felgner</name>
        <uri>http://www.felgner.ch</uri>
    </author>
    
        <category term="The Mobile Web" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="essentialslides" label="Essential Slides" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.felgner.ch/">
        <![CDATA[<p><object id="__sse4497878" width="500" height="416"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=carli0610-100614103506-phpapp02&stripped_title=carli-0610&userName=mobilelibraries" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse4497878" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=carli0610-100614103506-phpapp02&stripped_title=carli-0610&userName=mobilelibraries" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="416"></embed></object></p>

<p>For libraries only? Not necessarily.</p>]]>
        <![CDATA[<p>Mobilizing your <strike>library</strike> business. Anytime, anywhere, any device! By Beth Ruane, Missy Roser, and Courtney Greene.</p>

<p><em>"IT overlords/ super friends? No. Big budget? No. CMS? CSS? No. Code monkey? No. Nuthin? Yes."</em> Nevertheless: You can! <a href="http://www.slideshare.net/mobilelibraries/carli-0610/">View the presentation!</a></p>]]>
    </content>
</entry>

<entry>
    <title>&amp;885/ Essential Slides: Mobile User Experience Essentials</title>
    <link rel="alternate" type="text/html" href="http://www.felgner.ch/2011/01/885--mobile-ux-essentials.html" />
    <id>tag:www.felgner.ch,2011://2.3746</id>

    <published>2011-01-28T04:41:02Z</published>
    <updated>2011-01-28T05:08:20Z</updated>

    <summary> Rachel Hinman presented at Silicon Valley IxDA what she already had shown earlier at UX Australia 2010: Mobile UX Essentials. Essential!...</summary>
    <author>
        <name>Harald Felgner</name>
        <uri>http://www.felgner.ch</uri>
    </author>
    
        <category term="IA, IxD, and User Experience" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="The Mobile Web" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="essentialslides" label="Essential Slides" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="rachelhinman" label="Rachel Hinman" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.felgner.ch/">
        <![CDATA[<p><object id="__sse6643654" width="500" height="416"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mobileuxessentials-110120131919-phpapp01&stripped_title=mobile-ux-essentials-6643654&userName=Rachel_Hinman" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse6643654" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mobileuxessentials-110120131919-phpapp01&stripped_title=mobile-ux-essentials-6643654&userName=Rachel_Hinman" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="416"></embed></object></p>

<p>Rachel Hinman presented at Silicon Valley IxDA what she already had shown earlier at UX Australia 2010: Mobile UX Essentials. Essential!</p>]]>
        <![CDATA[<p>Rachel is a researcher and UX designer at the Nokia Research Center in Palo Alto, CA. In her own words: <em>"Recent innovations are causing an inflection point in the mobile UX landscape, providing the opportunity to invent new and more human ways for people to interact with information. But where do designers who are steeped in the static desktop-computing paradigm begin? The purpose of this talk is to help UX designers and other UX professionals answer that very question. I'll share the three most important mobile design principles to consider when creating a mobile user experience, some mobile design exercises, and mobile prototyping tips.</em>" ... in 159 slides!</p>

<p>Step One: Know the medium you're designing for.<br />
Step Two: Participate in the culture you are designing for.<br />
Step Three: Embrace the chaos.</p>

<p>Great mobile experiences: (1) are uniquely mobile, (2) are sympathetic to context, and (3) speak their power. So, where do we begin?</p>

<p>Unfortunately she has not enough time for her blog. I would love to read more, at least we can expect a book with Rosenfeld Media soon. <a href="http://www.rachelhinman.com/blog/im-writing-a-book/">Read r!</a> | <a href="http://www.slideshare.net/Rachel_Hinman/mobile-ux-essentials-6643654/">View the presentation!</a></p>]]>
    </content>
</entry>

<entry>
    <title>&amp;883/ Essential Slides: Digital Trends 2011</title>
    <link rel="alternate" type="text/html" href="http://www.felgner.ch/2011/01/883-fjord-trends-2011.html" />
    <id>tag:www.felgner.ch,2011://2.3744</id>

    <published>2011-01-24T03:24:23Z</published>
    <updated>2011-01-24T04:05:42Z</updated>

    <summary> Waiting for Mobile Megatrends 2011 from Andreas Constantinou - due by January 31. Counting up Fjord&apos;s Digital Trends in the meantime....</summary>
    <author>
        <name>Harald Felgner</name>
        <uri>http://www.felgner.ch</uri>
    </author>
    
        <category term="The Mobile Web" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="andreasconstantinou" label="Andreas Constantinou" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="christianlindholm" label="Christian Lindholm" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="essentialslides" label="Essential Slides" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="fjord" label="Fjord" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.felgner.ch/">
        <![CDATA[<p><object id="__sse6455040" width="500" height="416"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=fjordtrends2011v1-7forslideshare-110105044026-phpapp01&stripped_title=fjord-trends-2011&userName=fjordnet" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse6455040" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=fjordtrends2011v1-7forslideshare-110105044026-phpapp01&stripped_title=fjord-trends-2011&userName=fjordnet" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="416"></embed></object></p>

<p>Waiting for Mobile Megatrends 2011 from Andreas Constantinou - due <a href="http://twitter.com/visionmobile/status/27319282559881216">by January 31</a>. Counting up Fjord's Digital Trends in the meantime.</p>]]>
        <![CDATA[<p><a href="/2011/01/880-fjord-trends-2008.html">2008</a>, <a href="/2011/01/881-fjord-trends-2009.html">2009</a>, <a href="/2011/01/882-fjord-trends-2010.html">2010</a>, 2011:</p>

<ol><li>Lifeboats for the 'app flood': After the gold rush, the app market is maturing.</li>
<li>Going with the flow - 'liquid experiences': Service design innovators are finally creating services that can be fluidly experienced on any screen, anywhere.</li>
<li>Digital magazines are still searching for a soul: The concept of a magazine needs to be re-invented in the Tablet era.</li>
<li>Pimp your life, gaming style: Why not turn aspects of everyday life into a game?</li>
<li>Smart objects connect with the mainstream: A few more sophisticated examples will use smart objects to visualize and interact with the digital services already embedded in our lives.</li>
<li>'Superphones' go 4D - and beyond: Natural UI solutions that appeared first on gaming consoles, will migrate to mobile devices in 2011.</li>
<li>Discovering 'lifestreams': What if you could never miss a moment, never forget a thing?</li>
<li>The Tablet transforms work as we know it: Other device manufacturers are rushing into the market. Differentiation will be a major challenge.</li>
<li>Touch to pay - now with your phone: Mobile phones will start to become the new credit cards.</li>
<li>Mobiles gain more currency: The much-anticipated digital wallet will emerge as virtual currencies and new payment solutions emerge from all kinds of players.</li>
<li>The cloud becomes a kite: 2011 should see new 'mashup' innovations that combine content and services in new ways.</li>
<li>Experience wars - the living room is the battleground: As the living room fills with boxes, new controls, new content, new screens and even larger flat screens the ultimate experience battle begins.</li></ol>

<p>By Christian Lindholm. <a href="http://fjordnet.com/fjord-thoughts/fjord-trends-2011">Ride Fjord's wave!</a> | <a href="http://www.slideshare.net/fjordnet/fjord-trends-2011/">View the presentation!</a></p>]]>
    </content>
</entry>

<entry>
    <title>&amp;882/ Essential Slides: Digital Trends 2010</title>
    <link rel="alternate" type="text/html" href="http://www.felgner.ch/2011/01/882-fjord-trends-2010.html" />
    <id>tag:www.felgner.ch,2011://2.3743</id>

    <published>2011-01-23T05:15:06Z</published>
    <updated>2011-01-24T04:04:56Z</updated>

    <summary> No more Mobile Trends? Digital Trends. In 2010, Christian Lindholm stripped Mobile from his year-ahead overview....</summary>
    <author>
        <name>Harald Felgner</name>
        <uri>http://www.felgner.ch</uri>
    </author>
    
        <category term="The Mobile Web" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="christianlindholm" label="Christian Lindholm" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="essentialslides" label="Essential Slides" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="fjord" label="Fjord" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.felgner.ch/">
        <![CDATA[<p><object id="__sse3103316" width="500" height="416"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=fjordtrends2010final-100208065119-phpapp01&stripped_title=fjord-trends-2010&userName=fjordnet" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse3103316" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=fjordtrends2010final-100208065119-phpapp01&stripped_title=fjord-trends-2010&userName=fjordnet" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="416"></embed></object></p>

<p>No more Mobile Trends? Digital Trends. In 2010, Christian Lindholm stripped Mobile from his year-ahead overview.</p>]]>
        <![CDATA[<p>Continuing a series: <a href="/2011/01/880-fjord-trends-2008.html">2008</a>, <a href="/2011/01/881-fjord-trends-2009.html">2009</a>, 2010, <a href="/2011/01/883-fjord-trends-2011.html">2011</a>. He may be right: Why call it <strong>The Mobile Web</strong> when it actually is <strong>The Web</strong>. Why call it HTML5 whe it actually is HTML; a cell phone when it actually is THE phone:</p>

<ol><li>The dawn of divergence: The fingers are the stylus.</li>
<li>Discovery is the new search: Listen to the community.</li>
<li>Content giants strike back in mobile: iPad is a media innovation greenfield.</li>
<li>Facebook is the people web - everywhere: Hooks emerging on the Real Web.</li>
<li>TV becomes social: The Social TV platform war.</li>
<li>The digital world goes physical: Public connectedness.</li>
<li>Progressive operators turn connectors: <strong>Vodafone 360 is the benchmark!</strong></li>
<li>Everyone's own little Android: Formfactor differentiation is fundamental for platform success.</li>
<li>Dawn of the connected car: Long product life cycles out of sync with the mobile world.</li>
<li>Personal informatics: Persistant recording - monitor me when I can't.</li></ol>

<p><a href="http://fjordnet.com/archive/12/201002">Ride Fjord's wave!</a> | <a href="http://www.slideshare.net/fjordnet/fjord-trends-2010/">View the presentation!</a></p>]]>
    </content>
</entry>

<entry>
    <title>&amp;881/ Essential Slides: &apos;09 Mobile Trends</title>
    <link rel="alternate" type="text/html" href="http://www.felgner.ch/2011/01/881-fjord-trends-2009.html" />
    <id>tag:www.felgner.ch,2011://2.3742</id>

    <published>2011-01-20T04:17:33Z</published>
    <updated>2011-01-24T04:06:21Z</updated>

    <summary> It&apos;s January and we are repeatedly looking back and forth. Third trends&apos; series in a row. Counting Fjord up....</summary>
    <author>
        <name>Harald Felgner</name>
        <uri>http://www.felgner.ch</uri>
    </author>
    
        <category term="The Mobile Web" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="christianlindholm" label="Christian Lindholm" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="essentialslides" label="Essential Slides" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="fjord" label="Fjord" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.felgner.ch/">
        <![CDATA[<p><object id="__sse970781" width="500" height="416"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=09-fjord-trends-final-1233310341297354-2&stripped_title=fjord-09-mobile-trends-presentation&userName=prashantagarwal" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse970781" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=09-fjord-trends-final-1233310341297354-2&stripped_title=fjord-09-mobile-trends-presentation&userName=prashantagarwal" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="416"></embed></object></p>

<p>It's January and we are repeatedly looking back and forth. Third trends' series in a row. Counting Fjord up.</p>]]>
        <![CDATA[<p><a href="/2011/01/880-fjord-trends-2008.html">2008</a>, 2009, <a href="/2011/01/882-fjord-trends-2010.html">2010</a>, <a href="/2011/01/883-fjord-trends-2011.html">2011</a>, ... 2009, compiled by Christian Lindholm:</p>

<ol><li>App Stores are digital Innovation Bazaars.</li>
<li>The Cloud puts digital life at your fingertips.</li>
<li>Netbooks for connected kids.</li>
<li>TV finally goes mobile.</li>
<li>Companions at the mobile feast.</li>
<li>Microblogging becomes Micromedia.</li>
<li>The Android invasion.</li>
<li>War for the world.</li>
<li>QWERTY goes consumer.</li>
<li>Location becomes the new service bedrock.</li></ol>

<p><a href="http://fjordnet.com/fjord-thoughts/fjord-09-mobile-trends">Ride Fjord's wave!</a> | <a href="http://www.slideshare.net/prashantagarwal/fjord-09-mobile-trends-presentation/">View the presentation!</a></p>]]>
    </content>
</entry>

<entry>
    <title>&amp;880/ Essential Slides: 8 Trends for &apos;08</title>
    <link rel="alternate" type="text/html" href="http://www.felgner.ch/2011/01/880-fjord-trends-2008.html" />
    <id>tag:www.felgner.ch,2011://2.3741</id>

    <published>2011-01-19T05:25:39Z</published>
    <updated>2011-01-24T04:08:28Z</updated>

    <summary> Forth and back and forth. Andreas Constantinou confirms that the VisionMobile Megatrends 2011 will be out on January 31. Back to 2008, the next round goes to Fjord....</summary>
    <author>
        <name>Harald Felgner</name>
        <uri>http://www.felgner.ch</uri>
    </author>
    
        <category term="The Mobile Web" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="andreasconstantinou" label="Andreas Constantinou" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="essentialslides" label="Essential Slides" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="fjord" label="Fjord" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.felgner.ch/">
        <![CDATA[<p><object id="__sse984354" width="500" height="416"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=8trends-for-08mwc-1233676760113924-3&stripped_title=8trends-for-08-mwc&userName=prashantagarwal" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse984354" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=8trends-for-08mwc-1233676760113924-3&stripped_title=8trends-for-08-mwc&userName=prashantagarwal" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="416"></embed></object></p>

<p>Forth and back and forth. Andreas Constantinou confirms that the <a href="/2011/01/879-mobile-megatrends-2009.html">VisionMobile Megatrends</a> 2011 will be out <a href="http://twitter.com/visionmobile/status/27319282559881216">on January 31</a>. Back to 2008, the next round goes to Fjord.</p>]]>
        <![CDATA[<p>Compiled by Christian Lindholm, looking ahead into 2008:</p>

<ol><li>Beauty is back: Apple is the overall benchmark.</li>
<li>Chained islands are the new walled gardens: Multiplatform single sign-in experiences will emerge.</li>
<li>Mobile net becomes useful: iPhone & iPod Touch energize content industry to remake mobile sites.</li>
<li>GPS is the new camera: The dream of monetizing location based services.</li>
<li>Touch screen, the year of the bad: Others follow Apple faster, however with inferior technology.</li>
<li>Google slows down to Telcom time: They will have little or no impact.</li>
<li>Dawn of the casual computer: iPod Touch is a casual computer that provides a great internet experience , AND is pocketable.</li>
<li>Go down or go out: Mobile handset business has always been about low-end. Market is dominated by Nokia. Sony Ericsson and Samsung are increasing efforts.</li></ol>

<p><a href="http://fjordnet.com/fjord-thoughts/8-mobile-trends-'08">Ride with Fjord!</a> | <a href="http://www.slideshare.net/prashantagarwal/8trends-for-08-mwc/">View the presentation!</a></p>]]>
    </content>
</entry>

<entry>
    <title>&amp;879/ Essential Slides: Mobile Megatrends 2009</title>
    <link rel="alternate" type="text/html" href="http://www.felgner.ch/2011/01/879-mobile-megatrends-2009.html" />
    <id>tag:www.felgner.ch,2011://2.3740</id>

    <published>2011-01-18T04:10:06Z</published>
    <updated>2011-01-18T05:02:34Z</updated>

    <summary> Waiting for Mobile Megatrends 2011 from Andreas Constantinou. Counting up....</summary>
    <author>
        <name>Harald Felgner</name>
        <uri>http://www.felgner.ch</uri>
    </author>
    
        <category term="The Mobile Web" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="andreasconstantinou" label="Andreas Constantinou" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="essentialslides" label="Essential Slides" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.felgner.ch/">
        <![CDATA[<p><object id="__sse1071449" width="500" height="416"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mobilemegatrends2009visionmobilenew-090226011714-phpapp01&stripped_title=mobile-megatrends-2009-visionmobile&userName=andreasc" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse1071449" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mobilemegatrends2009visionmobilenew-090226011714-phpapp01&stripped_title=mobile-megatrends-2009-visionmobile&userName=andreasc" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="416"></embed></object></p>

<p>Waiting for Mobile Megatrends 2011 from Andreas Constantinou. <strong>Counting up</strong>.</p>]]>
        <![CDATA[<p><a href="/2011/01/878-mobile-megatrends-2008.html">2008</a>, 2009, <a href="/2010/01/669-mobile-megatrends-2010.html">2010</a> ... Imagine waking up in late 2008 - looking ahead into 2009. The trends were:</p>

<ol><li>Eight Centres of Gravity: Consolidation of Power.</li>
<li>Market Gravity: The Rise and Fall of Market Value. </li>
<li>The Software Industry is Consolidating. </li>
<li>The Evolution of Revenue Models: Value quadrants. </li>
<li>Open is the New Closed. </li>
<li>The Mobile Application Store Craze. </li>
<li>NaaS: Network as a Service. </li>
<li>Service Analytics: The Most Underhyped Opportunity.</li></ol>

<p><a href="http://www.visionmobile.com/blog/2009/02/mobile-megatrends-2009/">Visit VisionMobile!</a> | <a href="http://www.slideshare.net/andreasc/mobile-megatrends-2009-visionmobile/">View the presentation!</a></p>]]>
    </content>
</entry>

<entry>
    <title>&amp;878/ Essential Slides: Mobile Megatrends 2008</title>
    <link rel="alternate" type="text/html" href="http://www.felgner.ch/2011/01/878-mobile-megatrends-2008.html" />
    <id>tag:www.felgner.ch,2011://2.3739</id>

    <published>2011-01-17T05:04:09Z</published>
    <updated>2011-01-17T09:18:40Z</updated>

    <summary> Waiting for Mobile Megatrends 2011 from Andreas Constantinou. We had 2010. Now let&apos;s apply the same approach as with Taly Weiss&apos; Trendsspotting decks: Step back to move forward....</summary>
    <author>
        <name>Harald Felgner</name>
        <uri>http://www.felgner.ch</uri>
    </author>
    
        <category term="The Mobile Web" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="andreasconstantinou" label="Andreas Constantinou" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="essentialslides" label="Essential Slides" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.felgner.ch/">
        <![CDATA[<p><object id="__sse721628" width="500" height="416"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=Mobilemegatrends2008VisionMobile-12258377863-phpapp02&stripped_title=Mobile-megatrends-2008-VisionMobile&userName=andreasc" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse721628" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=Mobilemegatrends2008VisionMobile-12258377863-phpapp02&stripped_title=Mobile-megatrends-2008-VisionMobile&userName=andreasc" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="416"></embed></object></p>

<p>Waiting for Mobile Megatrends 2011 from Andreas Constantinou. We had <a href="/2010/01/669-mobile-megatrends-2010.html">2010</a>. Now let's apply the same approach as with Taly Weiss' <a href="/2011/01/876-trendsspotting-mobile-2009.html">Trendsspotting decks</a>: <strong>Step back to move forward</strong>.</p>]]>
        <![CDATA[<p>December 2007: There was an iPhone in the US, the UK, Germany, but not in Switzerland ... Compare with VisionMobile's Megatrends for that coming year 2008 back then: </p>

<ol><li>From mega-portals to me-portals</li>
<li>Content is aging; Content communication is king </li>
<li>The internet is reaching into the phone</li>
<li>The war of the application environments</li>
<li>Value in mobile software is bubbling up </li>
<li>OEMs go for services and vertical propositions</li>
<li>Brands as the new form of equity in handsets</li>
<li>Network operator strategies are shifting</li>
<li>Browsing is out; engaging experiences are in</li>
<li>Service delivery spills out of the browser into the user journey</li>
<li>Browser proxies bring the internet to the masses</li>
<li>Open source is disrupting the status quo</li>
<li>Nokia is now a tier-0 OEM</li>
<li>Mobile is transforming to a FMCG business</li>
<li>Channel ARPU: a new source of revenue.</li></ol>

<p><a href="http://www.visionmobile.com/blog/2008/01/channel-arpu-a-new-source-of-revenue-mobile-megatrend-series/">Visit VisionMobile!</a> | <a href="http://www.slideshare.net/andreasc/Mobile-megatrends-2008-VisionMobile/">View the presentation!</a></p>]]>
    </content>
</entry>

<entry>
    <title>&amp;877/ Essential Slides: Mobile Trends 2011</title>
    <link rel="alternate" type="text/html" href="http://www.felgner.ch/2011/01/877-trendsspotting-mobile-2011.html" />
    <id>tag:www.felgner.ch,2011://2.3738</id>

    <published>2011-01-16T04:58:12Z</published>
    <updated>2011-01-17T04:59:48Z</updated>

    <summary> Here we go!...</summary>
    <author>
        <name>Harald Felgner</name>
        <uri>http://www.felgner.ch</uri>
    </author>
    
        <category term="The Mobile Web" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="essentialslides" label="Essential Slides" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="talyweiss" label="Taly Weiss" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.felgner.ch/">
        <![CDATA[<p><object id="__sse6502398" width="500" height="416"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=2011mobiletrendpredictionsbytrendsspotting-110110031428-phpapp01&stripped_title=the-new-next-2011-moblie-influencers-predictions-by-trendsspotting&userName=TrendsSpotting" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse6502398" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=2011mobiletrendpredictionsbytrendsspotting-110110031428-phpapp01&stripped_title=the-new-next-2011-moblie-influencers-predictions-by-trendsspotting&userName=TrendsSpotting" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="416"></embed></object></p>

<p>Here we go!</p>]]>
        <![CDATA[<p>Taly Weiss' Trendsspotting collections from <a href="/2011/01/876-trendsspotting-mobile-2009.html">2009</a>, <a href="/2010/01/704-trendsspotting-mobile.html">2010</a>, 2011. Extracts:</p>

<p><strong>TV</strong></p>

<p>Nielsen, for 2009: "An increasing number of mobile subscibers are accessing video content through their mobile Internet."</p>

<p>Mobile Gazette, for 2010: "2010 will not be the year of mobile TV."</p>

<p><strong>Mobile versus PC</strong></p>

<p>Morgan Stanley, for 2010: "More users may connect to the Internet via mobile devices than desktop PCs within 5 years."</p>

<p>Gartner, for 2010: "By 2013, mobile phones will overtake PCs as the most common Web access device worldwide."</p>

<p><strong>Apps and beyond iPhone: Android, Microsoft, ...</strong></p>

<p>Critical Path, for 2009: "Emergence of a 'big 8' instead of the 'big 5' handset makers."</p>

<p>Critical Path, for 2009: "Microsoft, Nokia, Ovi, RIM will be modeling Apple's App Store and iTunes services."</p>

<p>Morgan Stanley, for 2010: "Apple + Facebook platforms are serving to raise the bar."</p>

<p>IDC, for 2010: "2010 will see 500,000 mobile phone applications, setting up, a 'developer war like you've never seen."</p>

<p>ComputerWorld, for 2010: "Mobile app stores will continue to balloon."</p>

<p>Gartner, for 2010: "Android will take second place behind Symbian OS as early as 2012."</p>

<p>Federated Media, for 2010: "Microsoft will have a major success in the phone market."</p>

<p>MocoSpace, for 2011: "Consumers expect an app-like experience; once that experience is replicated on the mobile web, expect more companies to focus there."</p>

<p>ReadWriteWeb, for 2011: "Everyone rushes out to buy the Verizon iPhone."</p>

<p><strong>Location-Based Services</strong></p>

<p>Critical Path, for 2009: "Renewed interest in location-based services - the real driver will be mash-ups."</p>

<p>PSFK, for 2009: "Basically, we now have all this really cool data coming out of 'the people' and we can use it to make really cool applications."</p>

<p>J.Gold Associates, for 2010: "2010 will finally be the year of LBS."</p>

<p>Social Media Explorer, for 2011: "LBS platforms will become the Sunday newspaper clippings for the 21st century."</p>

<p><strong>Global versus local</strong></p>

<p>Trendsspotting, for 2010: "Influenced by mobile location abilities, social networks at large will lose their globalization."</p>

<p>Ernst and Young, for 2011: "The emergence of mobile social in 2010 evolves into hyper local need, usage & search in 2011. A new era begins in purchasing power."</p>

<p>ReadWriteWeb, for 2011: "Africa and Asia (which have the largest share of worldwide mobile Web usage) are the mobile industry's 600 lb gorilla."</p>

<p><strong>Enterprise</strong></p>

<p>Forrester, for 2009: "We will see growth in the mobile 'wannabe' user segment as employees bring their personal devices, such as the iPhone, into work and expect organizations to develop ways to support these new devices."</p>

<p>ReadWriteWeb, for 2011: "Mobile virtualization will start to see adoption. The enterprise will see the value in creating distinct environment for apps and data on a mobile device. It will also mean that people will not have to carry two or more mobile devices."</p>

<p><strong>Financial Industry</strong></p>

<p>PSFK, for 2009: "Mobile banking will gain a large percentage of banking activity in the U.S. and has done so in many countries around the world."</p>

<p>Mashable, for 2010: "2010 will be the breakthrough year of the much-anticipated mobile payments market."</p>

<p>Juniper Research, for 2011: "Mobile banking will become a 'must-have' when opening a new accout. Mobile devices begin to replace credit cards."</p>

<p>Trendsspotting, for 2011: "The growth in mobile shopping will look different than what we have first seen for online shopping: It will be adopted five times faster thanks to consumer openness to engage with the mobile device."</p>

<p><a href="http://www.slideshare.net/TrendsSpotting/the-new-next-2011-moblie-influencers-predictions-by-trendsspotting/">View the presentation!</a></p>]]>
    </content>
</entry>

<entry>
    <title>&amp;876/ Essential Slides: Mobile Trends 2009</title>
    <link rel="alternate" type="text/html" href="http://www.felgner.ch/2011/01/876-trendsspotting-mobile-2009.html" />
    <id>tag:www.felgner.ch,2011://2.3737</id>

    <published>2011-01-15T04:40:56Z</published>
    <updated>2011-01-16T06:09:14Z</updated>

    <summary> Predictions for 2009? Exactly! We move back a year then forward....</summary>
    <author>
        <name>Harald Felgner</name>
        <uri>http://www.felgner.ch</uri>
    </author>
    
        <category term="The Mobile Web" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="essentialslides" label="Essential Slides" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="talyweiss" label="Taly Weiss" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.felgner.ch/">
        <![CDATA[<p><object id="__sse877631" width="500" height="418"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=influencers-on-mobile-2009-2020-predictions-by-trendsspotting-1230577307603346-1&stripped_title=influencers-on-mobile-2009-2020-predictions-by-trendsspotting-presentation&userName=TrendsSpotting" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse877631" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=influencers-on-mobile-2009-2020-predictions-by-trendsspotting-1230577307603346-1&stripped_title=influencers-on-mobile-2009-2020-predictions-by-trendsspotting-presentation&userName=TrendsSpotting" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="418"></embed></object></p>

<p>Predictions for 2009?</p>

<p>Exactly! We move back a year then forward.</p>]]>
        <![CDATA[<p>We had Taly Weiss' <a href="/2010/01/704-trendsspotting-mobile.html">Mobile Trends 2010</a> a year ago. Have a look at her historic perspective at the outset of 2009 before we proceed to <a href="/2011/01/877-trendsspotting-mobile-2011.html">this year's predictions</a>. </p>

<p>Does this make sense? I do think so! Yesterday's predictions put into perspective what might happen tomorrow! <a href="http://www.slideshare.net/TrendsSpotting/influencers-on-mobile-2009-2020-predictions-by-trendsspotting-presentation/">View the presentation!</a></p>]]>
    </content>
</entry>

</feed>
